Stacey Solomon Unveils Thrilling Career Change, Aspires to Foster ‘A Sense of Belonging’ for Individuals

 

Stacey Solomon has joined forces with Dulux for her newest venture, a move that aligns seamlessly with her enthusiasm for renovation projects and related endeavours.

The 34-year-old presenter, renowned for dispensing DIY advice on social media, is now the face of Dulux’s latest Colour of the Year. A hint has been dropped that she’s gearing up to “paint the town pink.”

Throughout the year, she will feature Dulux’s Sweet Embrace™ shade in various projects. Dulux has noted that she will illustrate how this “most fashionable colour” can be utilised to “cultivate a sense of belonging and comfort” within homes.

Sweet Embrace™, designated as this year’s Dulux Colour of the Year, is described as a “delicate, welcoming pale pink.” Stacey has referred to the colour as “gorgeous,” emphasizing its qualities of “softness and stability.”

In her new role as Dulux Colour of the Year 2024 Ambassador, it has been noted that this position is a “natural extension of her passion for spreading joy through interiors.” As part of the collaboration, Stacey will guide both DIY beginners and enthusiasts in altering the ambiance of their homes using this exquisite colour.

The launch of the colour is accompanied by three palettes – Warm, Calm, and Uplifting. Dulux curated these palettes to provide individuals with “confidence in choosing colour combinations when transforming their rooms into unique, personal spaces.”

Stacey, who has posed alongside the famous Dulux dog for the campaign, remarked, “Paint is such a powerful tool in creating a home with a whole new atmosphere. As soon as you start putting paint on the wall and seeing your space transform, it can change so much about how you use and feel about where you live.”

The Loose Women panellist went on to delve into the intricacies of the colour itself. She expressed, “Sweet Embrace is such a stunning colour. It’s a shade of pink, which may raise concerns for some, but it’s actually more of a soft neutral.”

Adding to this, she said, “For those wanting to explore bolder colours in their homes, it’s an excellent starting point because you can either brighten it up or tone it down with complementary colours. Partnering with Dulux excites me because it allows us to demonstrate that DIY and decorating are more straightforward than people might think!”

Marianne Shillingford, Creative Director at Dulux, shared her enthusiasm, stating, “We’re delighted to collaborate with Stacey and have her help us promote the beauty of Sweet Embrace™ far and wide. Stacey’s passion for DIY and her positive attitude towards Dulux have truly come to the forefront as we immersed her in the world of the Colour of the Year 2024 – the selection process, how to use it, and its potential to positively impact the atmosphere of your home.

“It’s been wonderful to witness Stacey’s creativity and dedication to creating cozy interiors, reaching millions through her social channels and our one-on-one conversations. These qualities make her the ideal advocate for a colour that can genuinely make you feel at home in your own space again.”

Discover more about the Dulux Colour of the Year 2024 at https://www.dulux.co.uk/en/dulux-colour-of-the-year-2024